CALIA S/S 2022

Advertising | Art Direction

After a successful partnership with Carrie Underwood, CALIA was ready for a transformation. 

In our Spring/Summer ‘22 campaign, we are reinforcing the values that make us relevant, expressive, and relatable. We are reaching a  new generation of women who consume media— sound on or off— and who are always on the go. We're making it easy to express unique, personal style through her daily routines and fitness goals.