CEW Women’s Leadership Awards Journal
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries. Each year, the organizaiton hosts the Women’s Leadership Awards, which recognizes and celebrates the achievements of beauty’s most accomplished female executives and next generational leadership. Alongside the virtual and in-person events, the organization publishes a digital journal designed by Badger Agency, which features stories and videos spotlighting the honorees.
Each year, Badger Agency concepts a theme for CEW’s digital publication. Inspired by the corporation’s rebrand, which utilizes quotation marks and vibrant orange and purple hues complimented by pastel blue and lavender tones, this year’s design motif was quotation marks. The quotation marks are representative of the industry amplifying the voices of women leaders and the event itself providing a platform for those voices to be heard.
This year, in addition to the Achiever Award Honorees, CEW also presented their Social Impact Award Honorees. To discern between these categories, the publication is split into two parts, front and back, which are differentiated by the dominating colors of the negative space. This duality is reflected in the front and back covers of the publication, inverses of each other, alluding to the structure of the content within.
To further implement CEW’s bold rebrand, Badger Agency also created email blast templates, social media templates, and a Women’s Leadership Awards event logo to fortify the brand’s modernization. The quotation mark motif and color palette designed by Badger appeared in various beauty magazines, including WWD, advertising the event and rebrand.
