Samsung Bespoke AI
The promise of the connected smart home has been told for over 20 years, but the truth is that it hasn’t been as effective as it could be. Samsung is dedicated to improving these smart homes as well as the lives of those living inside of them through their line of digital appliances. We created a campaign to introduce not just any smart home, but the smarter connected home with Samsung Bespoke AI, so that consumers can do less and live more.
Agency: Ogilvy | Client: Samsung | Creative Director: Mohamed Diaa, Will Montgomery
ACD: Amanda Kim, Alice McCarthy | Art Director: Haleigh McMackin | Jr. Copywriter: Dana Kaplowitz
Director: Alice Kong | Editor: Lizzy Graham
