SAMSUNG | Spotify
Samsung has sponsored Spotify’s beloved Wrapped campaign since 2018, granting users the opportunity to seamlessly connect their devices, so that the music never has to stop. This year, Samsung became the partner of Spotify’s Wrapped campaign, launching Instagram reels, stories, and DOOH billboards in London, Milan, and New York to engage listeners with witty taglines and ‘70s lava-lamp inspired graphics.
Piccadilly Circus, London
Client: Samsung | Agency: Ogilvy
Creative Director: Mohamed Diaa, Will Montgomery
Art Director: Haleigh McMackin | Copywriter: Hannah Brady
Jr. Copywriter: Dana Kaplowitz