SAMSUNG | Spotify

Samsung has sponsored Spotify’s beloved Wrapped campaign since 2018, granting users the opportunity to seamlessly connect their devices, so that the music never has to stop. This year, Samsung became the partner of Spotify’s Wrapped campaign, launching Instagram reels, stories, and DOOH billboards in London, Milan, and New York to engage listeners with witty taglines and ‘70s lava-lamp inspired graphics. The second phase of the campaign introduced a series of YouTube shorts that brought our witty taglines to life through animated storytelling.