Out the Door
A B2B story of a passionate restauranteur perfecting her craft and evolving her business as her pesto expands beyond the reaches of her restaurant tables to the shelves of retail stores and many more tables beyond that. A continuation of the incredibly successful 2024 campaign that grew Amex’s revenue by 30% and inspired countless copycats to start collaging.
Out the Door :30 TVC
CCO: Julie Scelzo | Group Creative Director: Christina Pitsinos
Senior Art Director: Haleigh McMackin | Senior Copywriter: Kate Dearing
Associate Art Director: Derrick Lam | Associate Copywriter: Lauren Holt
Director: Isaiah Seret | Editors: Bruce Herrmann, Rachel Butler
Agency: Dentsu Creative | Client: American Express
Director’s Cut
BTS from my Minolta XG7 - Kodak Ultramax400