Platinum Refresh
Eight TVCs. Twenty-eight OLVs. Four countries. Eight cities. One team. One dream. One massive campaign.
The card relaunch that beat Wall Street’s expectations, billing $421 billion in Q3, growing cardholder spending by 9%, and doubling account acquisitions within the first three months of launching.
Brand Anthem :30
Agency: Dentsu Creative | Client: American Express | CCO: Julie Scelzo
Group Creative Director: Christina Pitsinos | Senior Art Director: Haleigh McMackin | Senior Copywriter: Kate Dearing
Director: Isaiah Seret | Editors: Paul Rogers, Bruce Herrmann, Rachel Butler