Platinum Refresh
The Someday Myth.
The lie that in uncertain times, it’s safer to ‘wait for the right time,’ to defer what calls us to some later date. It sells comfort over courage, caution over creation.
American Express believes, in business and in life, your best is brought out when you stop waiting and start going after what lights you up. Not just The Big Trip, The Big Show, The Big Milestone, but the idea that every move, big or small, brings you closer to where you want to be.
The Powerful Backing of American Express and the unmatched value of Platinum Membership means unrivaled access, service, and support from and a card that was built with your best in mind, so you’re always ready for your next bold move. There’s nothing like the feeling of 3,000 hotels, 10,000 restaurants, or 1,400 airport lounges at your fingertips.
There’s Nothing Like Platinum.
Brand Anthem :30
We took a bold stance for a massive campaign, crafting eight unique TVCs, twenty-eight OLVs, dozens of social cutdowns, and hundreds of OOH placements, shooting across four countries and eight different cities.
Travel
Director’s Cut
Agency: Dentsu Creative | Client: American Express | CCO: Julie Scelzo
Group Creative Director: Christina Pitsinos | Senior Art Director: Haleigh McMackin | Senior Copywriter: Kate Dearing
Director: Isaiah Seret | Editors: Paul Rogers, Bruce Herrmann, Rachel Butler
Business
Dining Experiences
“The card relaunch that beat Wall Street’s expectations, billing $421 billion in Q3, growing cardholder spending by 9%, and doubling account acquisitions within the first three months of launching.”
Overall Murals - Hand Painted Mural in Williamsburg