Samsung Quick Share
With Quick Share, you can quickly and easily share files of all types across multiple devices.
The brief: create a fifteen-second demo video showing how Quick Share sends files fast.
The production: a three-day, $3M shoot in a castle on the outskirts of Prague. A full cast of characters, dance choreo, a custom sedan chair, and a two-minute long director’s cut full of raunchy innuendos that had no business existing for a file-sharing feature.
With no CD or GCD on set, my partner and I had the freedom to push the boundaries of the brief and take it to unexpected heights. We built a world with its own logic and lore, founded in the regency-era cultural hype of 2024 (Bridgerton, The Great, The Gilded Age) and let the product live inside it while the characters brought it to life.
Concepting, moodboards, storyboards, pre- through post-production, title design.
Director’s Cut
Art Director: Haleigh McMackin | Copywriter: Hannah Brady
Director: Nick Ball | Editor: Charlie Harvey
Agency: Ogilvy | Client: Samsung
Montage :30
Demo :30
We spent a long time debating music for this piece, how it would carry us through the castle and the story, if it would be better to use a instrumental cover of a pop song a lá Bridgerton, or if a composed piece would make more sense. We put together this Ballroom Bangers playlist as we brainstormed.
