Beautyrest Black 2.0

After a successful launch campaign promoting Beautyrest’s highest-end line of mattresses in 2020, the Beautyrest team asked Badger Agency to relaunch Beautyrest Black in 2022. Beautyrest Black 2.0 focuses on elevating the sensorial luxury Beautyrest delivers, highlighting the silk, alpaca, and cashmere materials that make up the mattress, resulting in greater brand awareness and a 27% increase in sales.

Initial concepting, art direction, storyboarding, creative deck design, web and social media asset creation.